How to avoid fake GHD hair straighteners
GHD straighteners are one of the hottest styling and fashion accessories around at the moment. Since a massive (and clever) publicity blitz a couple of years ago, they have become the name in hair straighteners and more or less created a new market overnight.
Unfortunately because their product is relatively simple in terms of technology, it has been the target of a massive and unscrupulous amount of counterfeiting. Companies in the Far East (most notably China) have been creating copies of the product and getting them into the EU through poorly policed borders and from there onto the shelves of unsuspecting shops.
Not only does this breach very strict brand protection measures and intellectual property laws, but the fakes themselves are substandard – with low quality wiring and construction. This has made them physically dangerous. So whether you’re buying for yourself or as a gift to the others, you really want to know you have the real thing.
To tell whether you are buying real ghd straighteners the first thing to do is make sure you are buying from a reputable retailer at a realistic price. The RRP for most of the ghd line can be anything up to £100, so if you’re offered a new set at £30 then the chances are that they are fakes.
High street retailers such as Boots will never sell counterfeits so make sure you buy from a similarly well known and reliable source and not from a car boot sale or market trader.
Buying online can be more fraught as they often lie outside the jurisdiction of the authorities and following the paper trail to get them shut down can be a long process. Ghd have an online website checker, which you can use to see whether a website is an approved retailer. You can also get more information on ghd hair straighteners from many websites.
So if you’re reasonably careful and don’t mind spending the extra money then you can be confident that you won’t end up being electrocuted in the name of straight hair.
Socialize